{"product_id":"datejust-m278344rbr-0001","title":"Datejust 31","description":"\u003csection class=\"midSectionmodal  graybg pt-90 pb-90\"\u003e\n\u003cdiv class=\"container-wrapper\"\u003e\n\u003cdiv class=\"modalSection1 mb-45\"\u003e\n\u003cdiv class=\"row justify-content-center\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12\"\u003e\n\u003ch2 class=\"heading-50 mb-20 brownColor\"\u003eBright black dial\u003c\/h2\u003e\n\u003cp class=\"mb-0 body-20-light\"\u003eLacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate. A colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row justify-content-center\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12 mt-45\"\u003e\u003cpicture\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0734\/2368\/3898\/files\/dial_m278344rbr-0001_landscape.webp\" media='(min-width:650px)\"'\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0734\/2368\/3898\/files\/dial_m278344rbr-0001_landscape.webp\" media='(min-width:100px)\"'\u003e \u003cimg height=\"680\" width=\"100%\" alt=\"Bright black dial\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0734\/2368\/3898\/files\/dial_m278344rbr-0001_landscape.webp\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"modalSection2 mb-45\"\u003e\n\u003cdiv class=\"row justify-content-center\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12\"\u003e\n\u003ch2 class=\"heading-50 mb-20 brownColor\"\u003eDiamond-set bezel\u003c\/h2\u003e\n\u003cp class=\"mb-0 body-20-light\"\u003eGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row justify-content-center\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12 mt-45\"\u003e\u003cpicture\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0734\/2368\/3898\/files\/bezel_m278344rbr-0001_landscape.webp\" media=\"(min-width:650px)\"\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0734\/2368\/3898\/files\/bezel_m278344rbr-0001_landscape.webp\" media=\"(min-width:100px)\"\u003e \u003cimg height=\"844\" width=\"100%\" alt=\"Diamond-set bezel\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0734\/2368\/3898\/files\/bezel_m278344rbr-0001_landscape.webp\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"modalSection3\"\u003e\n\u003cdiv class=\"row justify-content-center\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12\"\u003e\n\u003ch2 class=\"heading-50 mb-20 brownColor\"\u003eWhite Rolesor\u003c\/h2\u003e\n\u003cp class=\"mb-0 body-20-light\"\u003eGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster Perpetual collection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row justify-content-center pt-90\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-8 col-12\"\u003e\u003cpicture\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0734\/2368\/3898\/files\/material_m278344rbr-0001--060_landscape.webp\" media=\"(min-width:650px)\"\u003e \u003csource srcset=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0734\/2368\/3898\/files\/material_m278344rbr-0001--060_landscape.webp\" media=\"(min-width:100px)\"\u003e \u003cimg height=\"520\" width=\"100%\" alt=\"White Rolesor\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0734\/2368\/3898\/files\/material_m278344rbr-0001--060_landscape.webp\u0026gt;\u0026lt;\/source\u0026gt;\u0026lt;\/picture\u0026gt;\u0026lt;\/div\u0026gt;%0A\u0026lt;\/div\u0026gt;%0A\u0026lt;\/div\u0026gt;%0A\u0026lt;\/div\u0026gt;%0A\u0026lt;\/section\u0026gt;\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":67908494590266,"sku":"M278344RBR-0001","price":12950.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2368\/3898\/files\/upright_m278344rbr-0001_landscape.webp?v=1793867930","url":"https:\/\/murphyjewelers.com\/products\/datejust-m278344rbr-0001","provider":"Murphy Jewelers","version":"1.0","type":"link"}