New to the Detrola family: A 40mm, 10 ATM sport watch inspired by critters of the deep sea—and built from ocean bound plastic that used to threaten them. Every minute, one truckload of plastic waste ends up in the sea. The earth’s resources, climate, and ecosystems are what inspire and empower us to make—and they deserve protection. So we looked for a pollution solution, and used it to build the Sea Creature Detrola. We crafted this watch’s case and strap from #tide ocean material® granules and yarn, made from 100% ocean-bound plastic waste. Every Sea Creature is living proof that single-use plastics can and should have a second life. Just not in the ocean.
- Argonite 715 Movement
Shinola was conceived in 2011 with the belief that products should be made by hand and built to last. As makers of modern watches, they stand for skill at scale, the preservation of craft and the beauty of industry.